Inspiration for Woddlers began when creator Meegan Cassell became a mum in 2010. After years in the fashion industry for women, Meegan saw a need for fashion forward kids products with bright, original and stylish designs - that were not only well constructed but practical.

Woddlers has continued to grow and expand launching different ranges of backpacks, lunchboxes and travel items becoming one of Australia’s favourite “out and about” brands. And it won’t stop there! Our creative team are always developing new designs and asking "what stylish accessory can we provide next to your fashion forward little ones?"

Woddlers is now available to purchase in stores and online boutiques across Australia and New Zealand making shopping for our products easier for our customers. Woddlers is dedicated to bringing new stylish products to the little people and aims to become one of Australia's most loved and recognised children's brands for fun, modern and distinct designs.

So, whether you're giving our gifts to your own little one or to a friend, I know you will love what we have dreamt up.